S01 E21: Wes Carter, President of Atlantic Packaging, Founder of A New Earth Project

Meet Wes Carter

We’re still reeling a bit from what we just learned: The uncomfortable truth behind building a great culture. How will the next revolution in packaging impact your business, too? When innovation beats iteration. Our guest in this episode took us in directions we weren’t expecting (but man, did we need to go there!) His passion and pragmatism are changing an industry.

Wes Carter, President of Atlantic Packaging, is leading the charge in transforming the packaging industry through sustainability. And it isn’t the first time the packaging company has led the charge on an important issue of the day. As a third-generation leader, Wes has infused his lifelong passion for the outdoors into his professional life, positioning Atlantic Packaging at the forefront of the sustainability movement.

In this episode of Real Leadership, we delve into:

• How Atlantic Packaging evolved from a weekly newspaper to one of the largest packaging companies in North America
• Why Atlantic Packaging decided to get technical and innovate new packaging options
• How sustainability is poised to revolutionize the packaging industry and beyond
• The simple but oft-missed key to building a great culture
• The groundbreaking New Earth Project and its impact on reducing plastic pollution

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